4 hours · 5 people · $500 · Live on Zoom
You can't see your market's data. But the market leaves proxies everywhere — costs, prices, searches, hiring — and they move before your revenue does. In four hours, learn to read public signals the way a driver reads traffic: position, speed, change in speed. Build your basket of five proxies and leave with a template you re-run monthly. See it earlier. Panic less. Decide sooner. $500. No private data required.
You can't see your market's data.
Your competitors don't publish their pipeline. Your customers don't announce their budgets.
But the market leaves proxies everywhere.
Costs. Prices. Searches. Hiring.
And they move before your revenue does.
Most people watch one number. Where things are.
That's position. It's the last thing to change.
Before position moves, speed moves. Before speed moves, the change in speed moves.
A driver doesn't wait for the car ahead to stop. They watch it slow down. They watch how fast it's slowing down.
That's the difference between braking and slamming the brakes.
Your business works the same way.
Learn to read four layers, not one. Position, velocity, acceleration, and the change in acceleration. This minus this. Simple math, done in a spreadsheet, no software to buy.
Find your proxies. The public numbers that move before your revenue does. Search interest. Hiring activity. Input costs. Sentiment. We'll look at real data, live.
Build your basket. Three to five signals matched to your business. Not a dashboard of everything. The few that matter.
Fill your template. A spreadsheet you re-run monthly. Ten minutes a month, and you see what's coming a little earlier than everyone reading headlines.
Learn when your instrument lies. Some signals weaken. Some signals leak. They look the same on a chart. We'll cover how to tell the difference.
I tracked domain registrations during the dot-com era. The counts everyone watched looked fine, right up until they didn't.
The early warning was never in the number. It was in how the number was changing — and how that change was changing.
I didn't have the jerk numbers then. If I had, we'd have seen it coming.
Everything I teach is for the same reason: agency comes from seeing things a little earlier.
Not predicting the future. Just enough warning to brake instead of slamming the brakes.
Not forecasting software. It's a practice you own, in a spreadsheet you control.
Not economicsor calculus. If you can subtract, you can do this.
Not a dashboard of fifty metrics. Three to five signals, read well, beat fifty read never.
Five people, so we can work on your business, not a generic example.
No private data required. We use what's public.
Bring a laptop with a spreadsheet you can open.
You leave with your basket defined, your template built, and a ten-minute monthly practice.
See it earlier. Panic less. Decide sooner.
$500.
Rose Thun founded Design Rosetta, a Baltimore firm that helps leaders think clearly about new technology and trains their teams to use it.
She’s built products and led teams through five waves: aerospace composites, early internet, mobile, additive manufacturing, and AI. She’s watched adoptions succeed and fail. The difference is rarely the tech.
Rose works with leaders who want to understand the tools themselves, and want their team to understand them too, so the organization doesn't rest on one person knowing everything. Her clients decide faster and get their time back.
She teaches AI fluency, Answer Engine Optimization, and signal reading with the JERK framework and is THEIA Certified.
She publishes The JERK Report every Monday. Short read on catching change early enough to do something about it.