Most companies have a few super users running at several times their old output.

The question is whether they become bottlenecks or catalysts.

A bottleneck answers everyone's AI questions. A catalyst builds something everyone can use.

One client learned AI fluency from me, and we worked together to build a decision tool for her own work. Five versions in, it left her desk. Tens of thousands of people across her organization use it now.

They got a way of thinking about problems that used to be passed down one person at a time, if it got passed down at all.

One pilot. One workflow. And now people across the company make decisions differently.

That is the difference, and it is not talent. It is method.

Design Rosetta trains the people you already have to build things they and everyone else can use.

"Certainly paid back her fees, but we have really accelerated our understanding of what the tools could be doing for us."

Steve Reilly, Blue Star Chesapeake

What I teach

A way of thinking better with AI.

Not prompts. Methods that were always good and used to be too slow to run.

A premortem before you commit. A root cause analysis you can actually finish. A map of who depends on whose work. AI makes each of them easy to use regularly.

That is AI fluency. Alongside it, Answer Engine Optimization for being found when your customer asks a machine, and signal reading with the JERK framework for catching change early enough to do something about it.

I have watched adoptions succeed and fail across five waves; Aerospace composites, early internet, mobile, additive manufacturing, and this one. The difference is rarely the tech.

Workshop Week runs September 28 to October 2. Five mornings, $500.

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