A live two-hour workshop on Answer Engine Optimization — the new layer of visibility your customers are already using, and how to read what's actually shifting underneath your marketing.
Thursday, May 21, 2026 · 12:00–2:00 PM ET · Live on Zoom · Recording included
There's a new layer of visibility your customers are already using.
Open ChatGPT, Claude, or Gemini. Ask it to recommend a business like yours in your area.
If your name isn't in the answer, you've found one piece of what's going on. The other piece — your Meta and Google ads aren't pulling like they used to — is the same shift, seen from a different angle. Attention is moving. The platforms you've been paying to reach people on are losing the people. They're going to the answer engines instead.
This workshop is about seeing the shift clearly — in your category specifically — and doing something specific about it.
WHAT WE'VE LEARNED
Traffic from AI answers converts at a much higher rate than traffic from search or paid ads. The LLM has already done the qualifying. By the time someone clicks through, they've been recommended — not just shown a link.
The math is doubled. Ads cost more and convert less. AI sends fewer visitors, but they're warmer. Being in the answer matters more than being on page one ever did.
And it's changing weekly. The model that recommended you in March may not recommend you in May. Which is why this isn't a one-time fix.
Most owners are operating on category assumptions that are six to twelve months out of date. Your category is on a different timeline than you think — and that timeline is what we read.
You can't read a shift without a baseline. This workshop is the baseline.
WHO THIS IS FOR
Biz owners who:
Are watching ad performance slip and don't have a clean explanation for it
Have started hearing "I asked ChatGPT and it suggested…" from real customers
Have a website that used to show up in Google and aren't sure what's happening now
Want a clear read on where they actually stand — not another marketing pitch
Have two hours and want to leave with a real plan, not another framework deck
Run a home services business, dental practice, restaurant, salon, retail shop, interior design firm, or any business that depends on local customers finding you
If you're already deep in AEO, this isn't for you. If you haven't run the test in the opener yet, it probably is.
AEO is how your website resonates with humans and LLMs at the same time. So more people find you.
WHAT WE'LL DO IN THE TWO HOURS
We'll cover what AEO and GEO actually are, in plain language, and how they're different from SEO.
Then we'll look at where AEO stands right now — what's actually changing across the major LLMs, which categories are moving fastest, and what the playing field looks like at this moment.
Then we'll go specific. We'll walk through a real AEO Landscape Report — a live briefing built for an actual business — end to end. The questions that business's customers are asking the LLMs. The answers the LLMs are giving. The gap between the two. That gap is the opportunity.
You'll see how to answer your customers' real questions in a way the AI tools will actually pick up and pass along.
And you'll leave knowing what kind of pages on your site move the needle, and which ones don't.
WHAT YOU'LL LEAVE WITH
The relief of finally knowing what's actually happening — not a vague sense that something's wrong.
A clear picture of how AI tools currently see — or don't see — your business
A real Landscape Report walked through end to end, as a reference for thinking about your own category
The framework for finding and answering your customers' real questions so the LLMs pass them on
The language to talk about all of this with your team
No fluff. One workshop. Real work you can start the next morning.
THE FORMAT
When: Thursday, May 21, 2026 — 12:00 to 2:00 PM ET
Where: Live on Zoom
Size: Small group, capped to keep it conversational
Recording: Yes, sent the next day
Materials: Prompts and reports included
WHO'S LEADING IT
Rose Thun runs Design Rosetta, an AI training and strategy practice for biz owners.
She's a THEIA-certified trainer and the creator of the JERK framework — a method for reading business signals at the layer most people miss. The framework is built around two things owners need most right now: agency and foresight.
She convenes the Design Rosetta AEO working group, a small invitation-only set of practitioners and operators building the playbook for this shift in real time. What you'll see in the workshop comes out of that work.
She's not an SEO consultant rebranding. She's working this from the AI side, with the people building these systems, and the JERK side — agency and foresight for the people running businesses inside the shift.
WHY NOW
Most owners haven't looked yet. That's the whole opportunity.
The businesses that show up in AI answers later this year are the ones running the check this spring. This workshop is the check.
Or more succinctly, as Matt Maginley, former Ogilvy and current AEO working group member said a few months ago as we looked at the data, “The funnel is dead.” This workshop shows what to do next.
OPTIONAL AFTER THE WORKSHOP
For owners who want this kept up as the models change, we run a monthly AEO service. We track your category, refresh your answers, and draft the pages your site needs to move the AEO needle. Workshop attendees get the first month at $897.
We'll mention it briefly at the end of the session. No pressure either way. The workshop stands on its own.