Rose Thun founded Design Rosetta, a Baltimore firm that helps leaders think clearly about new technology and trains their teams to use it.

She's built products and led teams through five waves: aerospace composites, early internet, mobile, additive manufacturing, and AI. She's watched adoptions succeed and fail. The difference is rarely the tech.

She works with owner-operators at companies of ten to two hundred people. Leaders who want to understand the tools themselves, and want their team to understand them too, so the organization doesn't rest on one person knowing everything.

Her clients decide faster and get their time back.

The work takes three forms. AI fluency training. Answer Engine Optimization. And signal reading, using the JERK framework.

Rose holds a BS in materials science and engineering from Johns Hopkins and an MBA from Georgetown.

She writes The JERK Report every Monday. Short read on catching change early enough to do something about it.